Google Adwords keyword search tool is the most easiest tool to find correct keywords to write our posts for search engine optimization. There are many other keyword suggestion tool which are available for free or some as a paid service. SEMRUSH is a classy keyword researcher which helps us to find out the long tail keywords but is chargeable (though worth the charge).
Before you gear up to search for proper keywords check the keyword research process. Okay, now let’s go to the Adwords keyword Planner tool.
HOW TO USE ADWORDS KEYWORD PLANNER TOOL
You need only your Google account to access the Google Keyword Tool. Keyword planner is a very useful tool to find out the most searched terms and phrases. It is a free tool and every blogger should learn to use the keyword planner to write very optimized posts.
If you are facing the same issue then click on Tools> Keyword Planner.
You can also Sign in to Google Adwords >Tools>Keyword Planner
This is the landing page for Google Keyword Analysis Tool and you will be getting 3 options to find out your desired keyword.
- Searching for new keywords either by entering the keywords or the keyword phrase.
- Get the volume trends of searched results for particular keyword or phrases.
- Using multiple keyword to get new keywords.
Google Keyword tool is designed for the advertisers. So there are several options which we will not require as a blogger to find out our most searched keywords and using them perfectly in our posts.
Search for new keywords>Product or service
You need to enter your keywords in ‘product or service’ . I will suggest you to put 2-3 related keywords in your niche. For example for illustration I am using ‘cardamom weight loss’ .
The next two rows can be left blank.
You can target the location and language of your keywords and thus have a customized result.
I have used my location as United States and you can change it into your desired country by editing it. You can also edit the language option. Set it as English in United States or other options you need.
The negative keywords is only applicable to advertisers so you should omit it.
Click on Get Ideas to get the displayed results.
ADWORDS KEYWORD PLANNER TOOL RESULTS
Result will be displayed as Ad group ideas which is used by the advertisers. But we are bloggers who are in search of our most searched keywords in our related field, so we need to click on ‘Keyword Ideas’ which will provide us with search volume trends of average monthly searches of our given keywords along with the competition of phrase.
As we have used ‘cardamom weight loss’ as our example so here we can see that the average monthly searches of the phrase is between 10-100 and the competition is also low.
We can also check the related keywords and phrases which can be used as long tail keywords. ‘Cinnamon weight loss’, ‘Cinnamon Honey’ etc. There are several search results given along with the monthly searches and its competitions.
- Check Top 5 free long tail keywords tool
HIGH & LOW COMPETITION KEYWORDS
If you are an established site then going for high competitive keywords will not matter at all as you are already having your customer base. But if you have just started blogging and writing about your passion and want the search engines to display your site in their search results then it will be easier if you start out with very low competitive keywords as there will be less number of sites for those particular keyword phrases so chances are there that it may get displayed in the first page of search results. If it get displayed in the first page of search results then automatically it will attract viewers and result in your blog popularity.
We have already checked that Google Adwords presents a number of related keyword phrases with their average monthly searches and Competition.
AVERAGE MONTHLY SEARCHES
Click on the competition tab. You can have high and low competition keywords displayed as per your choice. If you need to check only the low competition keywords then click on the down arrow beside competition and Low Competition keywords will be displayed and vice versa.
Now you can find all the Low Competition phrases which you can use as target or focus keywords in your blog .
We can find out both high and low competition long tail keywords using Google keyword planner.
‘Black cardamom side effects’ , ‘Healing properties of cardamom’, ‘Eating elaichi during pregnancy’ are the various Long Tail Keywords which we can easily find out using Keyword Planner.
Low competition keywords will definitely help you to get into the search results , but how does it effect the earning of your blog?
If you are using monthly searches between 1000-2000 times keeping your competition low then you will get handful of visitors which may contribute in your blog earning. You will not get many visitors if you are using very low competitive keywords below 100. As there are not many people searching for the term and hence low traffic.
If you are blogging to earn some dime then choose your keywords very wisely. Low competition keywords with suggested bid or Cost Per Click (CPC) between 2$-3$ are ideal to earn effectively.
Adwords keyword planner tool is definitely one of the best keyword research tool if you can use it very efficiently. It will be easier for you to get the long tail keywords from other free long tail tools and you can check for the search volume and suggested bid from google adwords tool.
Paid keyword tools definitely gives the valuable results. But as a newbie if you do not want paid version then adwords keyword planning tool is the best option.