Well, Bing is yet another search engine which stands second to google in terms of driving traffic to blog.
If you check your analytics data, you will find that probably Bing search engine is already sending you subsequent number of website visitors. If not, then add url to Bing. In-fact, it is always wise to submit sitemaps to different search engines for better site visibility.
WHAT DOES BING WEBMASTERS TOOL DO?
1. Just like Google, Bing is another webmasters tool. Webmaster Bing gives plenty of details about its search terms. Bing gives you a vivid list of how many times your post has appeared in search engines along with the number of clicks it received.
2. Webmaster Bing also provides us with added information as how many times your blog pages are crawled along with its crawl errors and index status.
3. The most exciting part about Bing is that, it gives you the search keywords for which your blog posts has appeared in the search engine.
Trust me this is a gem of all, when you could actually see the results of your long tail keywords. You can analyse the data yourself that which ones are working for you.
4. Just like Googlebot , there is Bingbot which crawls into your pages to pick up added information and updated posts and report it back to Bing Webmasters to get it in the search results.
HOW TO ADD URL TO BING SEARCH ENGINE ?
1. Login to Bing Webmasters Toolwith your Microsoft account or a Google account. 2. Add your site address
3. Add URL and sitemap.
If you have already created a sitemap with Yoast plugin or any other applications then you can submit it here. Else simply add sitemap.xml to your domain name. 3. Next you need to verify your site to Bing Webmasters. Here you will get 3 different options to verify the site.
Adding Meta Tag in Header
CNAME record to DNS
OPTION 1: FILE UPLOAD
a. Download the xml file
b. Go to your CPanel of your blog hosting >File Manager>Upload
c. Choose your downloaded file
d. Click verify on Bing Webmasters and you will have your site verified.
OPTION 2: ADDING META TAG IN HEADER
a. Go to your WordPress dashboard>Appearance>Editor
b. Click on header.php on the right of your page
c. Find </head> with CTRL+F
Paste the meta tag provided by Bing just above the </head> tag.
You can also put the meta name just below <head>
d. Click Verify on Bing Webmaster and your site is verified.
OPTION 3: CNAME RECORD TO DNS
I do not recommend this particular method. If you are using any CDN feature as cloudflare or any other then you need to change your Default Name-servers to Custom Name-servers. Once you are using custom name-servers then you are not allowed to add records which is required for this particular method of verifying site. I recommended using a Content Delivery Network (CDN) as it will help your site to load faster.
Still if you want to verify your site with CName record to DNS then read on.
a. Go to DNS Manager of your hosting CPanel.
b. Click on setting tab> Manage DNS
c. A Records Page will be opened.
Click on ADD on the bottom left of the page.
d. Select CNAME from the drop down menu.
e. Add CName aliasas given in Bing webmaster and add the value verify.bing.com to the ‘points to’. Set TTL as 1 hour.
f. Click on VERIFY on bing search engine submission. You have to wait for 24 hours before your site gets verified in this process.
SOME COMPELLING FEATURES OF BING WEBMASTERS TOOL
Add more Sitemaps:
In Bing Webmaster Tools you can submit specific Image or Video sitemaps. If you submit separate sitemaps for images and video as then bingbot will crawl them separately and you can get better results in search engines.
You can submit individual sitemaps to faster crawling to your posts. You can daily submit 10 URL at max and 50 URL max per month.
This is an interesting feature in Bing Webmaster Tools which allows you to crawl to your site as per the timing set by you. So you can set Bing Bot to crawl your site at the time when you have the highest traffic on your site.
Webmaster bing provides a feature as url filtering. By using this feature you can block URL’s of your particular posts if you do not wish Bing Bot to crawl that specific post. Your Url’s will be blocked for 90 days by using this feature then you can decide whether to continue or to Index it.
This is yet another interesting feature of BWT where you can target your audience based on their locations. You can add pages and URL’s and select where to feature your posts.