WHY YOU SHOULD NOT COMPLETELY DEPEND ON SOCIAL MEDIA
Most of the bloggers claim that their 90% traffic comes from Social Media. Yes we can not ignore social media these days. Whether its Facebook or Pinterest or any other platform.
Even most of my traffic comes from Social Media. But is there any guarantee that it will continue driving traffic to the site.
Facebook may change its algorithm. In-fact it have already stopped showing all your posts to your page followers. Pinterest is always playing with constant changes. First they have removed the descriptions and now the repin counts. We never know what is coming up next.
So, depending entirely on social media is risky. When it comes to promoting your blog post then I would say never to put all the eggs in one basket.
You should always take care of different techniques to grow your blog traffic everyday.
HOW TO DRIVE TRAFFIC TO YOUR WEBSITE WITHOUT SOCIAL MEDIA
Here I am listing the 3 most efficient ways to drive website traffic.
1. SEARCH ENGINE OPTIMIZATION
It takes time for SEO to work. But once you are doing the right techniques then Search engine traffic is going to surpass your social media visitors.
WHAT ARE THE POINTS YOU SHOULD CONSIDER WHILE DOING A PROPER SEO?
A. UPDATE FREQUENTLY– REALLY?
If blogging frequently means you can be on the top then it is so wrong. If that was the case then sites like reddit, digg would be on the top list as they get updated every millisecond.
So do not get yourself mad over publishing new content everyday.
Hold on — Does that mean your blog can be stagnant and grow organic audience?
No. Google do love fresh write-ups. Google bots crawls frequently to your site and when it sees updated content it fetches the url for search engines and thus increases your site visibility. What I want to say is that do not force yourself in publishing 2-3 articles every week and mess up your life blogging hard.
You can make it a point to publish 1 fresh content a week.
You should also update your old posts so that no outdated data is there.
B. GOOGLE SEO PENALTIES
Do not get penalized by Google for buying links, stuffing keywords or duplicate content. If once google penalizes your site then it will take you nearly six months to get recovered from it by doing correct SEO’s later on. So avoid getting in such situations.
C. CLEAN URL
To get more traffic to website you must keep your url clean. Just put your blog name along with the post title. Nothing else is required as dates or some other permalink structures. When your post appears, visitors generally read your url to know what exactly the topic is about. So take care of the url in the same way you care about the title of your post.
You can set your permalink structure by going to WordPress dashboard>Settings>Permalinks
D. WORDPRESS TITLE SEO
Write irresistible titles to your posts. Do not write boring headlines that visitors may not click. After you are able to put your webpage on 1st page of search engines then it is the Title of the post which decides whether a user will click on it or not. Write in such a way that it intrigues more question that they would like to click on your site and read it.
E. FOCUS ON LONG TAIL KEYWORDS
Why to use long tail keywords? You must have read in every other blogs to use it. The point is you can rank better with focusing on long tail seo phrases.
But how? The competition of long tail keywords is fairly low. The short keywords are widely searched and have a very tough competition from all top blogs.
YOU CAN TAKE A FREE E-COURSE IF YOU ARE STRUGGLING WITH SEO
F. ON-PAGE SEO
On-Page SEO is a deep topic. I do want to get into the whole thing here but would like to add that make your posts categorized. It is an effective on page SEO and it also helps your visitors to find exactly what they are looking for. It is better to have an organized shelf than a mixed bag of books.
Check List of On-Page SEO factors which your competitors will tell about.
G. OFF-PAGE SEO
Off-Page SEO is as important as On-Page. Do not get dirty with getting backlinks. Rather having a clean off page optimization, drives more traffic to website.
Check the latest Off-Page SEO optimization techniques for Google.
2. PARTICIPATING IN FORUMS
Forums used to dominate before the arrival of Social Medias. But that does not mean that forums are dead.
In-fact there are so many forums which can give you a do-follow backlink when you are posting questions/ solving others problems. My 90% of do-follow backlinks are linked by forum postings. Forums are also a very effective way to get your queries solved in your niche.
If you can answer a handful of difficult questions related to your niche then 100 of members will get interested in you and peep into your websites.
List of 5 Do follow Forums:
Site owners forum gives detailed info about SEO, Fiver, Backlinks and related niche. If your niche is based on these then this a good forum to gain knowledge.
Cnet forums category ranges from Hardware, Tablets, Electronics Gadgets and others. In each category there are plenty of discussions where you can participate and have a backlink as well as drive traffic to your own site if your blog is related so.
Warrior forum is a very active forum with categories of internet marketing, programming, social media, email marketing and related niches.
Digital forum offers a wide range starting from HTML, Graphics, Programming to Buy sell or trade, Business and marketing and Legal issues.
As the name suggests it is definitely a community about affiliate marketing but it also provides categories like Research and Intelligence, Domain & Hosting, Traffic sources and others.
You can also find your niche forum from google like ‘do follow forum in fitness’
The results are as:
And so on.
3. GUEST BLOGGING
Writing amazing content in others blog is equally important as writing super amazing articles in your blog.
HOW TO GET ORGANIZED TO WRITE A GUEST POST
1. At First, find out which of the authority blogs in your niche allows guest posting.
2. You can Google for ‘Guest posting opportunities’ in your niche.
You can even go to the top blogs and find out if there is any section about Guest Blogging.
3. Maintain an excel sheet of those blogs (which allows guest posts) along with their name and url.
4. Make a point to Guest Post at-least ONCE in 3 months. Definitely the bigger the better.
Some bloggers have more than 300 guest posts.
GUEST POSTS ARE ABOUT RELATIONSHIPS; & RELATIONSHIPS BUILD CAREERS ~ UNKNOWN
HOW TO PITCH YOUR GUEST BLOGGING
Now when you are geared up with the right mindset then it’s time to pitch your guest post.
Your pitch should be professional and clear to the point.
Here is an example email of what I send for a guest post:
Would love to have a Guest Post opportunity in your blog and give your readers a clear understanding about site speed issues and related SEO involvement.
Website speed does not matter Right? Yes, only to people who do not realize how SEO hugely depends on Website speeds.
Here are samples of my writings:
How to add expire headers?
Here is 6 image optimizer to reduce byte size
How can I use a free CDN for solve page speed issues?
Eagerly waiting for the reply,
So can I send my Title pitch with a bit outline of each.
WHY TO WRITE A FANTASTIC GUEST POST?
Many people have this in mind that why should I give my best of best to the Guest Post.
You are guest posting in top blogs in your niche. So, imagine the huge number of readers you are marketing yourself to.
When I was dealing just with SEO then there was a blog (really tried hard to remember the site name but couldn’t) I use to comment often. It had a huge reader base. So, to my surprise, everyday I used to receive 12-13 visitors from that blog itself just because of the SEO insights I used to put there. So just imagine the potential of a Guest Post in a top blog.
So while writing a guest post make it super attractive, link them to their blog posts, a personal filled Bio is a must. Write a well descriptive attention grabbing post which will eventually increase your reader base.
A WRAP UP
SEO and Guest Posting is a must 🙂
For forums I would like to add that even if you are not interested in taking part on a regular basis, still I would like you to engage for a few days and gather some 100 do-follow backlinks. Do-follow backlinks really helps in SEO by building trust.