If you google for online marketing seo services or any search engine optimization firm you will see that there are many expert seo company(ies). The experienced google seo consultants will provide you with effective seo services. We can also learn to be an SEO expert in due time and but at first we need to start with some basic search engine optimization techniques.
SEO is not a single day work and you need to constantly work on it to get better and better results.
SEARCH ENGINE OPTIMIZATION TECHNIQUES
WHAT IS SEO?
Search Engine Optimization is the process which determines the ranking and visibility of our site in search engines.The higher the site is optimized for given keywords, higher are the chances of getting good ranking in search engines and hence it draws more visitors. Blogging without any visitor is really painful so we always want our niche users to see us. But how do we do that? The answer is with proper search engine optimization technique(s).
When you search for a particular question or subject do you ever go beyond the 1st page of Google? I am sure the answer is NO. In-fact 99% of the users tend to click only on the sites which are displayed on the first pages of search engines. Getting visitors from search engines is known as Organic Traffic which contributes 70% of visitors for any particular website or webpage.
The other 30% of visitors we get are from popular social media platforms as Facebook, Twitter, StumbleUpon, Google Plus, Hub Pages and many more. Some sites target only Social networks and their 100% traffic are obtained from Twitter or Facebook. Example RanjikantvsCIDjokes.com, 9gag, laughing colors are popular FB pages which earns in millions. You can also earn Six figure income with Facebook but we are not here for discussing the other networks so let’s concentrate on Search Engine Optimization techniques.
TOP SEO RANKING FACTORS
Backlinks are really important for your site ranking. Backlinks define your page and domain authority. Acquire as much backlinks you can to get posts ranked in search engines.
Some of the easy ways to get back-links are:
- Commenting on other high authority blogs.
- Discussing niche related matters in forums.
- Create 16 social media backlinks for website traffic
Keyword density helps us to rank our site for particular seo phrases.
- Check how to Find the Optimal Keyword Density for better ranking
Site speed is one of the factors which matters. If your loading time is huge then probably you are lagging behind a number of sites in your niche. Loading speed also matters to retain your users as they will probably leave your page if it takes too long to load.
The first step to decrease site loading time is to use compressed images on your post which your make your web page reasonably lighter.
Keywords in URL’s
Including keywords in URL’s is a step to search engine optimization technique. A user always checks the URL keywords before clicking on the links.
Google likes URL’s with hyphen separators. If you write your URL keywords at a full stretch then it will hinder the readability of your users.
Single URL to a content is always way ahead of multiple URL’s pointing to the same content. If you have developed any multiple links to your content then learn to avoid canonical issue.
We are in a stage where people surf internet from all the medium’s possible. It is not only desktop which contributes to highest percentage of viewers. All the trendy technical devices contribute equally in terms of usage. It is very necessary for your site to be compatible with mobile, tab, desktop and any other gadgets.
Social Media Profiles
Check how Social shares matter for search engine rankings. Your social profile may itself rank in search engines. Social media these days plays a vital role as 2/3rd population are using social networks regularly. If you write content which people will like,share re-tweet,Re-pin then it is likely for your profile to rank in search engines.
Check the example below.
The pinterest profile is itself ranking in 1st position of google search for ‘Birthday decoration ideas’.
Domain authority is the power of your domain as a whole and Page authority is the power of a single page on your site. Usually your site homepage has the highest page authority as people tend to link on homepage usually.
THE NEGATIVE SEO FACTORS
You can also effect the SEO in such a way that it starts decreasing your value in search engines. Your page rank may deteriorate sufficiently if you are not paying attention to some of the basic factors.
Keyword stuffing is a good search engine optimization technique but if it is over-done it will effect the SEO negatively. Keyword density if done right then it is the strongest point for ranking but keyword stuffing including phrases with a list of words irrelevant to the content will give poor user experience as well as poor visibility of site to search engines.
Example: We sell wooden fence with lovely wooden decorations in wooden panels and wooden structures for wooden houses. Enough of wooden now!
Any standard website is likely to have not more than 3 ads in a page. You can surely set your ads to earn more or to show relevant ads but do not make your site fussy with ads. The sites which uses many ads where the content itself is so hard to find is a definite sign of negative SEO.
I have checked out many pages where you can not even find the next button in a slideshow post. So what will your users do then? Simply leave your page and never visit again.
We our-self only create duplicate contents by various method. Check how duplicate content are formed and how to avoid them using re-direction, canonical url. When we create multiple duplicate contents for our particular blog posts then search engine gets confused as which to rank better and ultimately settles for our lowered page rankings of our original post.
You should select ‘preferred domain in search console’ to tell search engine whether to use www before your domain name.
Spamming will lead you no where and will effect the SEO considerably. Do not put your links on every sites you visit or put your links with automated software in hope for more traffic to your site.
Do not use paid links as most of them are spam links. Buying of links will not make Google rank your pages. Never buy links as Paid links are detectable and you can be penalized if you are using such.
Today is an age of excellent contents so if you start writing below average contents then that will also penalize your rankings. This is also termed as ‘thin content’ by Google Panda update in 2011, and were penalized in rankings and search visibility as they were similar to spam contents and does not contribute any valuable information to its users.
Write user engaging content and help your users to solve their problems. Why should anyone visit your site if you are not solving their queries.
The best SEO practices for writing a blog post is to keep in mind the factors stated. These are the basics of search engine optimization techniques which includes positive and negative SEO. Your web page rank depends on both positive and negative factors. Optimizing our site to rank well in search engines for particular keyword can be rewarding as well as stuffing keywords more than required can have a negative effect as well. Always be sure that your site is crawl-able before applying any other search engine optimization methods.
Focus on building trust in your site. Higher your user engagement, higher the chances of social shares. Answer to every query received as a comment. Try to answer questions by the readers in your niche. Engage your users and a build a trust. Even if you rank higher in search engines by proper search engine optimization techniques then also you will not succeed as a blogger if you cannot have a friendly user experience.