SEARCH ENGINE OPTIMIZATION TECHNIQUES
If you google for online marketing seo services or any search engine optimization firm, you will see that there are many expert seo company(ies). The experienced google seo consultants will provide you with effective seo services. We can also learn to be an SEO expert in due time and but at first we need to start with some basic search engine optimization techniques.
Here is 12 SEO ranking factors which is useful SEO for bloggers and SEO for beginners.
WHAT IS SEO?
Search Engine Optimization is the process which determines the ranking and visibility of our site in search engines.
The higher the site is optimized for given keywords, higher are the chances of getting good ranking in search engines and hence it draws more visitors. Blogging without any visitor is really painful. I know & it is obvious that all successful bloggers will start with zero on day 1 🙂
But what can we do now? The answer is proper search engine optimization technique.
When you search for a particular question or subject do you ever go beyond the 1st page of Google?
I am sure the answer is NO. In-fact 99% of the users tend to click only on the sites which are displayed on the first pages of search engines. Getting visitors from search engines is known as Organic Traffic which contributes 70% of visitors for any particular website or webpage.
TOP SEO RANKING FACTORS
What are the factors which effects SEO?
Well there are about 200 factors which Google takes into account for ranking a post. But to name a few it is the backlinks, keyword density, fresh content, crawling of bots.
The first seo ranking factor is having enough backlinks. Backlinks are really important for your site ranking. Backlinks define your page and domain authority. Acquire as much backlinks you can to get posts ranked in search engines.
Some of the easy ways to get back-links are:
- Commenting on other high authority blogs.
- Discussing niche related matters in forums.
- Create 16 social media backlinks for website traffic
2. KEYWORD DENSITY
Keyword density helps us to rank our site for particular seo phrases.
Though keyword density does not matter as much as it used to be. But proper placements of keywords are very much necessary to rank our posts. You can find more about using proper Keyword Density here.
3. WEBSITE SPEED
Site speed is one of the factors which matters. If your loading time is huge then probably you are lagging behind a number of sites in your niche. Loading speed also matters to retain your users as they will probably leave your page if it takes too long to load.
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Tip: The first step to decrease site loading time is to use compressed images on your post which your make your web page reasonably lighter.
4. KEYWORD IN URL’S
Including keyword in URL’s is a vital step to search engine optimization technique. A user always checks the URL keywords before clicking on the links.
Google likes URL’s with hyphen separators. If you write your URL keywords at a full stretch then it will hinder the readability of your users.
NOTE: Single URL to a content is always way ahead of multiple URL’s pointing to the same content. If you have developed any multiple links to your content then learn to avoid canonical issue ( Just wanted to put a bit of advanced SEO :))
We are in a stage where people surf internet from all the medium’s possible. It is not only desktop which contributes to highest percentage of viewers. All the trendy technical devices contribute equally in terms of usage. It is very necessary for your site to be compatible with mobile, tab, desktop and any other gadgets.
6. SOCIAL MEDIA PROFILES
Your social profile may itself rank in search engines. Social media these days plays a vital role as 2/3rd population are using social networks regularly. If you write content which people will like,share re-tweet,Re-pin then it is likely for your profile to rank in search engines.
Check the example below.
The pinterest profile is itself ranking in 1st position of google search for ‘Birthday decoration ideas’.
7. PAGE AND DOMAIN AUTHORITY
Domain authority is the power of your domain as a whole and Page authority is the power of a single page on your site. Usually your site homepage has the highest page authority as people tend to link on homepage usually.
THE NEGATIVE SEO FACTORS
You can also effect the SEO in such a way that it starts decreasing your value in search engines. Your page rank may deteriorate sufficiently if you are not paying attention to some of the basic factors.
1. KEYWORD STUFFING
Keyword stuffing is a good search engine optimization technique but if it is over-done it will effect the SEO negatively. Keyword density if done right then it is the strongest point for ranking but keyword stuffing including phrases with a list of words irrelevant to the content will give poor user experience as well as poor visibility of site to search engines.
2. ADS PLACEMENT
Any standard website is likely to have not more than 3 ads in a page. You can surely set your ads to earn more or to show relevant ads but do not make your site fussy with ads. The sites which uses many ads where the content itself is so hard to find is a definite sign of negative SEO.
3. CANONICAL ISSUES
We our-self only create duplicate contents by various method. Check how duplicate content are formed and how to avoid them using re-direction, canonical url. When we create multiple duplicate contents for our particular blog posts then search engine gets confused as which to rank better and ultimately settles for our lowered page rankings of our original post. You should select ‘preferred domain in search console’ to tell search engine whether to use www before your domain name.
5. THIN CONTENT
Today is an age of excellent contents so if you start writing below average contents then that will also penalize your rankings. This is also termed as ‘thin content’ by Google Panda update in 2011, and were penalized in rankings and search visibility as they were similar to spam contents and does not contribute any valuable information to its users.
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KEY POINTS TO KEEP IN MIND
Your web page rank depends both on positive and negative factors.
Optimizing your site to rank well in search engines for particular keyword can be rewarding. But if you stuff keywords more than required then it will have negative effect as well.
Always be sure that your site is crawl-able before applying to any other SEO methods.
Focus on building a trust with your visitors. Always provide quality content. Even if you rank higher in search engines by proper search engine optimization techniques then also you will not succeed as a blogger( a hard truth) if you cannot provide a user friendly experience.