12 Fundamentals of SEO Ranking Factors to be Clear on

SEARCH ENGINE OPTIMIZATION TECHNIQUES

seo ranking factors If you google for online marketing seo services or any search engine optimization firm, you will see that there are many expert seo company(ies). The experienced google seo consultants will provide you with effective seo services. We can also learn to be an SEO expert in due time and but at first we need to start with some basic search engine optimization techniques.

Here is 12 SEO ranking factors which is useful SEO for bloggers and SEO for beginners.

seo ranking factors

WHAT IS SEO?

Search Engine Optimization is the process which determines the ranking and visibility of our site in search engines.

The higher the site is optimized for given keywords, higher are the chances of getting good ranking in search engines and hence it draws more visitors. Blogging without any visitor is really painful. I know & it is obvious that all successful bloggers will start with zero on day 1 🙂

But what can we do now? The answer is proper search engine optimization technique.

When you search for a particular question or subject do you ever go beyond the 1st page of Google?

I am sure the answer is NO. In-fact 99% of the users tend to click only on the sites which are displayed on the first pages of search engines. Getting visitors from search engines is known as Organic Traffic which contributes 70% of visitors for any particular website or webpage.

seo ranking factors

TOP SEO RANKING FACTORS

What are the factors which effects SEO?

Well there are about 200 factors which Google takes into account for ranking a post. But to name a few it is the backlinkskeyword density, fresh content, crawling of bots. 

1. BACKLINKS

The first seo ranking factor is having enough backlinks. Backlinks are really important for your site ranking. Backlinks define your page and domain authority. Acquire as much backlinks you can to get posts ranked in search engines.

seo ranking factors

Some of the easy ways to get back-links are:

2. KEYWORD DENSITY

Keyword density helps us to rank our site for particular seo phrases. seo ranking factors
Though keyword density does not matter as much as it used to be. But proper placements of keywords are very much necessary to rank our posts. You can find more about using proper Keyword Density here.

3. WEBSITE SPEED

Site speed is one of the factors which matters. If your loading time is huge then probably you are lagging behind a number of sites in your niche. Loading speed also matters to retain your users as they will probably leave your page if it takes too long to load. 

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You can test your website speed at Website speed test,  SEO site checkupWebPage Test.

Tip: The first step to decrease site loading time is to use compressed images on your post which your make your web page reasonably lighter.

4. KEYWORD IN URL’S

Including keyword in URL’s is a vital step to search engine optimization technique.  A user always checks the URL keywords before clicking on the links.

seo ranking factors

You can read the Ideal setup of focus keyword by Yoast SEO plugin. This plugin will help you to put your keywords in proper places of your post.

Google likes URL’s with hyphen separators. If you write your URL keywords at a full stretch then it will hinder the readability of your users.

NOTE: Single URL to a content is always way ahead of multiple URL’s pointing to the same content. If you have developed any multiple links to your content then learn to avoid canonical issue ( Just wanted to put a bit of advanced SEO :))

5. COMPATIBILITY

seo ranking factors

We are in a stage where people surf internet from all the medium’s possible. It is not only desktop which contributes to highest percentage of viewers. All the trendy technical devices contribute equally in terms of usage. It is very necessary for your site to be compatible with mobile, tab, desktop and any other gadgets.

6. SOCIAL MEDIA PROFILES

Check how Social shares matter for search engine rankings.

Your social profile may itself rank in search engines. Social media these days plays a vital role as 2/3rd population are using social networks regularly. If you write content which people will like,share re-tweet,Re-pin then it is likely for your profile to rank in search engines.

search engine optimization tips

Check the example below.

The pinterest profile is itself ranking in 1st position of google search for ‘Birthday decoration ideas’. 

search engine optimization tips

7. PAGE AND DOMAIN AUTHORITY

Page and Domain authority  is concept of MOZ rank and it a logarithmic scale score on a hundred point. You can check your sites page and domain authority in Check Page Rank.

search engine optimization tips

Domain authority is the power of your domain as a whole and Page authority is the power of a single page on your site. Usually your site homepage has the highest page authority as people tend to link on homepage usually. 

THE NEGATIVE SEO FACTORS

You can also effect the SEO in such a way that it starts decreasing your value in search engines. Your page rank may deteriorate sufficiently if you are not paying attention to some of the basic factors.

1. KEYWORD STUFFING

Keyword stuffing is a good search engine optimization technique but if it is over-done it will effect the SEO negatively. Keyword density if done right then it is the strongest point for ranking but keyword stuffing including phrases with a list of words irrelevant to the content will give poor user experience as well as poor visibility of site to search engines.

search engine optimization tips

Example: We sell wooden fence with lovely wooden decorations in wooden panels and wooden structures for wooden houses. Enough of wooden now!

2. ADS PLACEMENT

Any standard website is likely to have not more than 3 ads in a page. You can surely set your ads to earn more or to show relevant ads but do not make your site fussy with ads. The sites which uses many ads where the content itself is so hard to find is a definite sign of negative SEO.

search engine optimization tips

I have checked out many pages where you can not even find the next button in a slideshow post. So what will your users do then? Simply leave your page and never visit again. 

3. CANONICAL ISSUES

We our-self only create duplicate contents by various method. Check how duplicate content are formed and how to avoid them using re-direction, canonical url. When we create multiple duplicate contents for our particular blog posts then search engine gets confused as which to rank better and ultimately settles for our lowered page rankings of our original post. search engine optimization tips You should select ‘preferred domain in search console’ to tell search engine whether to use www before your domain name. 

4. SPAMMING

Spamming will lead you no where and will effect the SEO considerably. Do not put your links on every sites you visit or put your links with automated software in hope for more traffic to your site. search engine optimization tips
Do not use paid links as most of them are spam links. Buying of links will not make Google rank your pages. Never buy links as Paid links are detectable and you can be penalized if you are using such.

5. THIN CONTENT

Today is an age of excellent contents so if you start writing below average contents then that will also penalize your rankings. This is also termed as ‘thin content’ by Google Panda update in 2011, and were penalized in rankings and search visibility as they were similar to spam contents and does not contribute any valuable information to its users.

search engine optimization tips

Write user engaging content and help your users to solve their problems. Why should anyone visit your site if you are not solving their queries.
 

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KEY POINTS TO KEEP IN MIND

Your web page rank depends both on positive and negative factors.

Optimizing your site to rank well in search engines for particular keyword can be rewarding. But if you stuff keywords more than required then it will have negative effect as well.

Always be sure that your site is crawl-able before applying to any other SEO methods.

Focus on building a trust with your visitors. Always provide quality content. Even if you rank higher in search engines by proper search engine optimization techniques then also you will not succeed as a blogger( a hard truth) if you cannot provide a user friendly experience.

15 thoughts on “12 Fundamentals of SEO Ranking Factors to be Clear on

  1. I got some great information from this and further reading that I am following up on now. I never thought to check my theme for http requests. I just assumed it would be fine. Great post!

  2. Really great advice! I’m wondering how much time it takes for Google to start really sending people to a site. But depend on amount of content, backlinks, etc, which take time. I’m trying really hard to properly SEO each article, so we’ll see!

    1. If your site is new it may take 6-7 months before google starts sending you 100 of people daily. But before that you need to be sure you are doing your On page and off page seo correctly.

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