If you want to rank in search engines then link building is pretty much essential. All the backlinks which you acquire are important. Any website who is linking to your site is counted as a backlink. You can link to the sites who are holding high page ranks and authority. When such sites links back to your blog then it contributes more wight-age than a site having low page rank.
So instead of gathering 50 links from Pr0,PR1 sites it is much more important to have 2 links from High page ranks as PR8 or PR9.
Most of the social media sites holds high page ranks and definitely are authoritative websites. It is even easy to get backlinks from social media sites through posts and profile bio.
But how much value does social media backlinks have?
DOES SOCIAL MEDIA LINKS IMPROVE YOUR SEARCH ENGINE RANKINGS?
When it comes to search engine’s rankings, Google has an ever changing game of algorithm to determine the ranking factors.
In 2014, Matt Cutt the former head of web spam Google stated:
Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.
But how exactly do search engines treat the social link signals? It is a highly debatable topic among SEO professionals. Though Matt Cutts gave us a clear answer that the Twitter, Facebook backlinks are not a part of Search engine ranking algorithm.
Let us take a dig at Bing Search Engine statement:
We take into consideration how often a link has been tweeted or re-tweeted, as well as the authority of the Twitter users that shared the link.
So Bing clearly stated that it takes the likes, shares, retweets, repins into account as potential ranking factors when it comes from popular and authority users. This is for obvious reasons as anyone can create multiple accounts in social media and start sharing their own content. So, authority of users is a vital point.
Content which gets massively shared gather backlinks and engagement from users which effect the SEO.
It is 2017 and social media is so huge now that the social signals cannot be ignored.
Google may or may not use the social signals as ranking factors in present scenario, but in near future it will surely be considered for sure, as link these days are mainly achieved through sharing across social media. Whether it is StumbleUpon, LinkedIn, Digg, Reddit, Facebook or others.
The domain authority of a site largely depends on the number of quality backlinks it has acquired. To get high quality link backs you need high quality sites pointing towards your web page. Social Media does the work very well in pointing backlinks towards your site.
Organic visitors will always be there as top contributors from search engines but social links cannot be ignored anymore when it comes to website traffic and participation and engagement of users.
SOCIAL SHARES AND WEBSITE TRAFFIC
In the present era when it comes to digital marketing then Social media plays a major converting factor. It is a giant. Social backlinks are very much important for website traffic. When we get a lot of shares and tweets for any particular post then it makes our link trustworthy as well as gives our site immense popularity.
SOCIAL MEDIA PROFILES ITSELF RANK IN SEARCH ENGINES
Even if your search engines rankings are not influenced by social shares but your social profiles can definitely rank in search listings.
Searching for the term ‘birthday celebrations’
You can see that the very first result of search engine is a Pinterest Profile. Now you can know the power of social media sharing.
WEBSITE TRAFFIC FROM SOCIAL MEDIA
Presenting a data about referral traffic from social media account.
You can see the Facebook and Pinterest social profiles directs a good number of website traffic for a given month.
There are bloggers who drives millions of page views from their social accounts itself. Social media traffic can be huge if done correctly. Social media marketing is one of the hottest trend which have taken over.
HOW TO CREATE BACKLINKS MANUALLY FROM SOCIAL MEDIA SITES
These days there are so many social sites and you can grab a backlink from each one of them. The popular ones are StumbleUpon, LinkedIn, Tumblr, WeChat, Instagram, Facebook and the list will go on and you can add your website link in each of their Profile Bio’s.
This post shows how to create backlinks from Google Plus, Facebook, Twitter, Youtube and Pinterest.
Starting with Google’s own Google Backlinks.
Google Backlinks ? Sounds a lucrative offer. Isn’t it?
Yes you can get a google plus backlink very easily. Why only one backlink? You can have multiple backlinks pointing to your site from G+.
Is it a no-follow link?
Yes in general all social media sites gives a no-follow link. But don’t worry. G+ links do not pass any link juice but still they are helpful in indexing your sites super fast.
If you post in G+, a new web page can get indexed within few hours. If someone comments or shares it then you can even find your newly posted G+ page in search engine page 2 or 3.
Link building involves a lot of smart work if you want your site to be on top of search engines.
Google Plus is having a Global and Alexa rank 1 with a page-rank of 9. So, even if you get a ‘no follow’ backlink from a high ranking site then your site looks natural to search engines. The domain and page authority metrics are also calculated depending on the number of quality back-links your site acquires.
If you want to build an authority site then quality backlinks are very much important. Google Plus is one them who will provide you with a free high quality backlink.
3 WAYS TO GET GOOGLE BACKLINKS
Login to Google Plus.
Go to Home> Profile
a. SITE LINK
Click on the About section where you will find Story, Tagline, Introduction, Bragging Line.
The first place in G+ allowing you to put your website URL as a link.
b. STORY LINK
Next write an introduction about yourself and you can link back to your website here.
c. COMMUNITY LINK
You can have multiple google backlinks by posting your site links in different communities.
You can put your own website link by Creating a community and editing the community descriptions.
G+ works like other social medias. Here you can join many other communities in your niche and post your and other bloggers work. Read the community guidelines before posting self promoting links.
The 2nd interesting social media backlink is from Facebook.
There is a myth about getting a Do follow backlink from Facebook. Study it to avoid the misconception.
Let us check the other ways to get link back to our sites from Facebook.
4 WAYS TO GET FACEBOOK BACKLINKS
Facebook gives ample places to put our website link. The most simplest are:
a. YOUR PERSONAL PROFILE
When someone visits your profile connect them to your website.
Go to your personal profile> About Tab> Contact and Basic Info
Add website link and make it public so that everyone can see it even if they are not in your friend list.
You can also add other social profiles in ‘social link’ as twitter, instagram, pinterest, tumblr and many more.
b. ADD A WORKPLACE
You can put your FB page at your personal profile as current employer, if you are a full time blogger. This will also give a very good exposure of your site to the people in your friend list.
Your personal profile> About Tab> Add a workplace
In the Company Name choose your Website Fan Page.
You can also link back to your site in the description section.
c. THE FB PAGE
This is the most obvious one as a FB fan page will definitely link back to its original site.
Open your FB Page> Go to About section
Directly you can enter your website link here.
It will look like this after linking.
d. DESCRIPTION OF POSTS
While you post in your FB page, why not add a description linking back to your site.
This practice you can do for each and every post related to your site.
When we acquire many social links from likes and shares for a particular post, it helps in SEO indirectly. You will see many times that search engine displays the social media profiles for particular search terms. It has a positive effect on SEO unintentionally.
Are you aware of the fact that Twitter is having a page rank 10? Yes a PR 10. It is having a Domain authority of 100 which is the highest and Page authority of 97 with a Global Rank of 9. So you can definitely figure it out that how much important a back-link from Twitter can be.
1. Go to your Twitter account.
2. Click on the Twitter handle on the left of the page
3. Go to edit profile on top-right side.
4. Put your website URL
5. Save Changes.
GET TWITTER BACKLINKS FOR SPECIFIC POSTS
You can tweet posts with link of specific blog URL.
If you post some interesting or funny article in your niche then probably lot of people will re-tweet it. You can get a viral content and several backlinks from a single tweet.
It also helps you to improve page authority for that particular post.
Master the game of Twitter. Not only for quality backlinks but twitter can send you massive traffic in a single tweet if you have good number of followers.
In Twitter while increasing followers and following other people just make sure you follow the right people who are interested in your niche else they will not be keen in your posts.
Google owns Youtube. So, when you acquire a Youtube backlink it indicates that your site is important. YouTube is one such quality website with high page rank, having billion of searches everyday and it is likely to get better search rankings with YouTube Videos. While high PageRank backlinks are hard to get but you can get a youtube backlink in no time.
VERIFICATION OF ACCOUNT
Getting a youtube backlink is an easy task. But first you need to verify your account to get the backlinks.
You need to verify your YouTube account too. Go to YouTube verification and get your account verified.
Now Login to your YouTube account using Gmail credentials and get ready to get the YouTube backlink.
3 WAYS TO GET YOUTUBE BACKLINK
a. YOUTUBE CHANNEL ASSOCIATED WEBSITE
This is one way to get a strong backlink from a Page Rank 9. It will take 24-48 hours for Google bot to crawl . You can check your backlink from Alexa site or Moz Backlink Checker or any other sites you prefer.
b. DESCRIPTION OF YOUR VIDEOS
If you have not added any videos to your channel then add a video at first.
Now you can add your link to your video descriptions.
Go to Video Manager> Videos
Now write the video description and include your site link. To make it a clickable link just add http:// to your URL.
This process will give your site another YouTube backlink.
c. VIDEO COMMENTING
Commenting is a well known process to get backlinks. We can comment on forums and other authoritative blogs to gain the backlinks. So here it the same process, only difference is that we need to find out the videos in our niche. Then comment on the videos where you think your site can add value to it. Along with your comments add your http:// URL of your site. It will also help you to gain some direct traffic apart from getting a backlink.
Pinterest is itself a search engine. People searches for the beautiful pins and its related articles daily. People claim to have huge traffic from Pinterest itself.
Let us talk about the backlinks now.
3 WAYS TO GET PINTEREST BACKLINK
a. WEBSITE LINK
Pinterest allows a direct website link.
To confirm the site you need to Verify your site with Pinterest.
b. PIN DESCRIPTION
If you have used Pinterest then you would know how to edit a PIN.
If you are a total newbie in Pinterest then check the guide to use Pinterest.
c. WEBSITE SECTION
In the above example you can see that the post URL must be included in the website section too.
Instagram is a very very popular photo sharing application with a domain and page authority of 98 and 90 respectively. A backlink from instagram is definitely worth when it comes from a high PR quality website.
But there is a drawback in Instagram backlink. Instagram does not allow you to have a backlink with every photos and videos. Instead you can always use your brand name in the description for making your brand name popular and ask your followers to click on your profile link to be directed to your website.
Get the prominent Instagram backlink:
Finally it will be a clickable link.
For driving massive traffic to your blog start working with 1-2 social media accounts, after acquiring the backlinks from all the social media sites.
Do not get crazy over driving traffic from 4-5 social accounts if you are the solo marketer for your blog. Concentrate on 1-2 profiles which can send you meaningful and quality traffic.
For organic traffic start thinking about link building seriously. To begin with you can study the basics of SEO.
Do not forget to check the On-Page SEO checklist which your competitors can say you about.
Backlinks are important, but do not buy some spammy stuffs or do some cheap link building in the hope of getting better search engine rankings. The low quality links will affect your site negatively.