Complete Google Analytics Training for Beginners: Easy Tutorial

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GOOGLE ANALYTICS TRAINING FOR BEGINNERS

google analytics

When you are checking this post it means you already know what is google analytics. Just after your site is launched, you should setup google analytics. 

This Google analytics training will help you to track your visitors as well as give you the data that which platform is sending you the most number of visitors. That can be google, pinterest or any other search engine or social media. Google Analytics Setup gives us the free detailed website data.

GA provides us with much more details than any other paid internet analytics. In fact, Google Analytics is also pretty simple to set up and we can easily get the tracking ID for our single or multiple websites which in turn can be linked to our wordpress, blogspot or any other sites which we are using.

GOOGLE ANALYTICS SETUP

google analytics training

How to get google analytics tracking ID

1. Sign Up with Google Analytics.

2. Your Account Name can be anything which describes your account. It can even be your name, your company name or anything you want to. To give an example am setting it to Demo. google analytics for beginners 3. Here you are setting up your first property. So provide your website name and URL.  Selecting industry will not affect your data but it is wise to select the correct industry. Setting up of correct reporting time zone is important as it will be reflected in your data.

google analytics for beginners

4. Keep the recommended settings. google analytics for beginners 5. Get Tracking ID .Google Analytics property tracking ID 6. So you have got the Tracking ID for the website URL you have submitted.

Google Analytics property tracking ID

 

2. HOW TO ADD ANOTHER WEBSITE TO GOOGLE ANALYTICS

google analytics training When you create multiple websites and wish to add google analytics to all of them then you can add it to the same account which you have already created.

100 is the highest number of google analytics property tracking id that we can create, that is the number of websites which you can add to a single account name. That is a helll lottttt.

1. Anyways, let’s go to google analytics dashboardAdmin Settings at the bottom left of your page. Google Analytics property tracking ID

2. Click on the drop-down list which you will find beside your website name. You will get create new property.

google analytics for beginners

3. Fill the website name and URL the same way which you did while setting up the google analytics dashboard.

 

google analytics for beginners

4. Click Get Tracking ID. Now you have successfully got the tracking ID for your 2nd website.

HOW TO ADD GOOGLE ANALYTICS TO WORDPRESS WEBSITE

google analytics training

You can use a plugin or add it manually.

1. PLUGIN 

a. You can use Google Analytics WordPress plugin .

Just install and put your tracking ID and you are all set.

b. I use Google Analytics by WebKinder.

This is also a free plugin. Install from WordPress, put your tracking ID and done. I use this particular plugin because it does not track my personal pageviews. So I know, I have not added up to my overall pageviews. Helps me to get the actual number.

 2. CODING MANUALLY 

Earlier I use to do it manually but as I said it was adding up my pageviews so I switched to the plugin.

If you want to avoid excessive use of plugins then go to Google Analytics > Admin(left-bottom with settings sign) > Property Settings

google analytics for beginners

Click on Tracking Info > Tracking Code

google analytics for beginners

Copy the Code under Website Tracking It will Look like this

google analytics training

Now go to:

WordPress Dashboard > Appearance > Editor > Theme Footer Paste the copied code at the end > Update File

Google Analytics can also be added to the website by Google Tag Manager or Global Site Tag.

GOOGLE ANALYTICS REPORTS

google analytics training

If you look at your analytics report you will find real-time, audience, acquisition, behavior and conversions. We will go through each of them ~ the ones which are important for bloggers

REAL TIME

Overviews: This gives us the overall picture of the visitors who are on our site right now. google analytics training As we can see there are 2 visitors checking the posts ‘plan your week to be productive‘ & ‘social media backlinks‘. The traffic is coming from Pinterest. Locations: If we click on locations, it gives us the country name. google analytics training It is stating the country name as ‘Serbia’. You will get a list of country names when there more active users.

Traffic Sources: We have already checked in the overview that Pinterest is the traffic source.

Content: The content means the posts. It shows the seo titles of the posts which are currently observed by visitors. If you do not know how to set seo titles then check the ideal seo keyword setup in Yoast. 

AUDIENCE REPORT

The next comes the audience report. This is the one which I check every now and then. google analytics training

I mainly check to see my page views and sessions for the day. You know once you are having 30000 sessions for consecutive months then you can apply for the Mediavine ad network.

If your monthly page views is over 100000 then the adthrive network can also be joined. Well, I do not want to get more in monetization methods as this post is about google analytics tutorial.

Overview: 

NOTE: Audience overview is what you should be checking daily. You should always check your google analytics every day and notice what is bringing you traffic and what methods are NOT.

google analytics training

You can check your daily visitors by selecting a single date> apply

google analytics training

If you want to check any particular month at a glance then select the month on top as shown above. Next, I would like to show an interesting feature that is a comparison.

google analytics training

When you tick on the compare box, you can have a comparison with the previous period or can custom settings it.

google analytics training

It will make your comparison easier to watch for any particular period.

Active Users: It gives the data for 1 day, 7 days, 14 day and last 28 days active users. Take note this is a number of users and not page views.

google analytics training

Lifetime Value:

google analytics training

You can set your data range and it will give you the number of users you had from specific sources.

google analytics training

User explorer:

google analytics training

This part though may be important for bloggers but not much of use to me as I do not know who the clients are.

Okay, it’s good to see that some of the users having so many sessions so they seem to like my site.

Demographics and interests: The advertising feature includes these analytical data. It gives the age and gender of the visitors. This is required if your posts surround a particular genre.

Geo: It is the data about the language and location of visitors. If your online venture is limited to a particular area then probably you would need this.

google analytics training

Behavior: New vs Returning: The data with new and returning visitors. I think it is always better to have more returning visitors, which means your site is trusted.

google analytics training

 

Frequency vs recency: Gives the time a visitor spends on your site.

 

google analytics training

 

Engagement: The best part for me in the behavior section is this engagement one. As I can see how many visitors are actually reading my posts.

google analytics training

 

Technology: This is the data reporting the browser, operating system and network of the visitors. I do not require this data as a blogger as I do not need the info about my visitors operating system or who is their service provider.

google analytics training

Mobile: Here you can check whether your visitors are surfing from a desktop, mobile or tablet.

google analytics training

It also gives the info about the devices name as apple, google nexus 5 and others.

Benchmarking: Channels: The channel grouping data about whether it is from social media, organic or others. Location: Visitors location

 

google analytics training

Devices: As discussed earlier the devices whether from the desktop, mobile or tablets.

ACQUISITION REPORT

Overview: At a glance, it gives us the data about new users, sessions, bounce rates and average sessions. google analytics trainingAll Traffic:  Channels: Once again the data about the traffic channels google analytics training

 

Here if you click on organic search> Secondary dimension> Behavior> Destination page

google analytics training

It will give you the landing pages from google search engine. By this, you can know where your SEO is working and in which posts you should focus on. Treemaps:

It is for those who are using adwords Source/Medium: This is another section apart from audience-overview which I check daily.

I need to know whether most of my traffic for the day is organic or Pinterest referral.

google analytics training

Referrals: It discusses only about the referral traffic Adwords: Not getting into details of it as it is for the advertisers. Search Console: 

It gives the data of your site performance in Google search. If you have not yet set up your search console yet then follow ‘how to get your website in google’ to get the search console data.

Social:  If in 2018 you are not using social media for your website then you are missing out the bigger share of the traffic. Overview:

google analytics training

 

Network Referrals: Definitely the one to give social networks session and pageviews.

google analytics training

 

Landing pages: Another important data. You can see which of your posts is bringing the most traffic.

google analytics training

 

Campaigns: All Campaigns: If you see here it will give you the data on the services you are using. Though I am not an active participant of tribes still it got me, someone.

 

google analytics training

 

Organic Keywords: The keywords which bring you traffic from Google or other search engines.

google analytics training

 

BEHAVIORAL REPORT

Behavior report is important to understand how people interact with your blog.

Overview: Behavior overview will give you the titles bringing you the most number of pageviews.

google analytics training

Site Content: All pages: Same data with a number of unique pageviews and average time on page.

google analytics training

Landing and Exit pages: The data providing the page details of the visitors coming and leaving from your site.

Site speed: Overview: Google penalizes the websites which take a lot of time in downloading its data. So you should always keep your site speed up to the mark

google analytics training

If you want to increase your website speed by 70-80% then take this free website speed e-course. 

Speed suggestions: Gives you the page views along with the average speed load time.

Ah! I am tired of writing each and every step 😀

Okay, so this was all about the analytical data which you may need as a blogger. If any questions you can ask for sure.

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Having no blogging goals and not knowing what the next steps should be will lead your blog nowhere.

There is EVERYTHING on the internet, but you need to have a proper direction to establish your blog.

I got my Blogging Goals and a definite focus from Scrivs and his community of Billionaire Blog Club. I really do not understand how can someone be available 24*7 answering to all member queries.

BBC has everything you can ever need in a blogging journey. Starting from SEO, wordpress, google analytics to Pinterest marketing, course creation, email marketing. No that does not mean you have to take this course to have blogging success. Just take any courses you feel like. Or else you can also learn on your own but that will be a bit slow paced just like me on the 1st year of blogging.

If you want to get a bird’s eye view of everything you need to learn to build a successful blog then join the free 12-Day Blogging Bootcamp ~  Scrivs

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This post contains an affiliate link which means if you purchase from the link, I would receive a small amount of commission without you being charged anything extra. 

 

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