Definitely having a website is not just enough for your business. Your website should be well structured and SEO optimized to get displayed in search results of search engines.
There are some-what about 200 factors which are taken into account while ranking your web pages in search results.
SEO cannot be built in a day. So you need to have a solid strategy to increase visibility in search results.
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WHAT DOES THIS FREE COURSE COVERS?
Just a snap-shot
You may be having massive traffic from Social Media like Facebook or Pinterest.
But can you ignore Google Search?
Search Engine Optimization is the only answer to make a place in Google Search.
Why only Google search? There are also many other search engines like BING which can send you enough website traffic.
Do not waste any more time & get your fundamentals clear about SEO.