Here comes the Adwords Keyword Planner tool which I have been bragging up for so many times.
Google keyword search tool is the easiest tool to find correct keywords to write our posts for search engine optimization. Keyword planner is a very useful tool to find out the most searched terms and phrases.
There are many other tools available both for free or paid. For example, SEMRUSH is a classy keyword research tool which gives vivid details of CPC, search rankings, along with the long tail keyword suggestions but it is a paid service. You can try semrush for free as trial version for few days.
You should go through the Keyword Research Process very well before you start finding out your focus keyword.
HOW TO SETUP ADWORDS KEYWORD PLANNER TOOL- THE BEST FREE KEYWORD RESEARCH TOOL
You only need your Google Account to access the Google Keyword Tool.
Some of the bloggers have said that they are directed to the campaign page like the screen shot below.
If you are facing the same issue then click on Tools> Keyword Planner.
You can also Sign in to Google Adwords >Tools>Keyword Planner
This is the landing page for Google Keyword Analysis Tool and you will be getting 3 options to find out your desired keyword.
- Searching for new keywords either by entering the keywords or the keyword phrase.
- Get the volume trends of searched results for particular keyword or phrases.
- Using multiple keywords to get new keywords.
Google Keyword tool is designed for the advertisers. So there are several options which we will not require as a blogger to find out our most searched keywords and using them perfectly in our posts.
Search for new keywords>Product or service
You need to enter your keywords in ‘product or service’. I will suggest you put 2-3 related keywords in your niche.
For example, for illustration, I am using ‘cardamom weight loss’.
The next two rows can be left blank.
You can target the location and language of your keywords and thus have a customized result.
I have used my location as the United States and you can change it into your desired country by editing it.
You can also edit the language option. Set it as English in the United States or other options you need.
The negative keywords are only applicable to advertisers so you should omit it.
Click on Get Ideas to get the displayed results.
KEYWORD PLANNER RESULT ANALYSIS
The result will be displayed as Ad group ideas which are used by the advertisers. But we are bloggers who are in search of our most searched keywords in our related field, so we need to click on ‘Keyword Ideas’ which will provide us with search volume trends of average monthly searches of our given keywords along with the competition of phrase.
As we have used ‘cardamom weight loss’ as our example so here we can see that the average monthly searches of the phrase are between 10-100 and the competition is also low.
We can also check the related keywords and phrases which can be used as long tail keywords. ‘Cinnamon weight loss’, ‘Cinnamon Honey’ etc. There are several search results given along with the monthly searches and its competitions.
HIGH & LOW COMPETITION KEYWORDS
There are millions of websites and blogs on several niche topics. High competition denotes the keyword phrases which are widely searched and have numerous sites for those related keywords.
On the other hand, Low Competition keywords have less monthly searches and there are fewer sites in comparison to high competition keywords.
If you are an established site then going for high competitive keywords will not matter at all as you are already having your customer base. But if you have just started blogging and want the search engines to display your site in their search results then it will be easier for you to rank with very low competitive keywords.
Less Competitive Keywords = Higher chances of getting displayed on Page 1
If it gets displayed on the first page of search results then automatically it will attract viewers and result in your blog popularity.
We have already checked that Google Adwords presents a number of related keyword phrases with their average monthly searches and Competition.
AVERAGE MONTHLY SEARCHES
If you want to know the keywords with high average searches then you click on ‘Avg monthly searches’ to set it to ascending or descending order.
Click on the competition tab.
You can have high and low competition keywords displayed as per your choice. If you need to check only the low competition keywords then click on the down arrow beside competition and Low Competition keywords will be displayed and vice versa.
Now you can find all the Low Competition phrases which you can use as a target or focus keywords in your blog.
You can easily put your focus keyword through Yoast Plugin.
We can find out both high and low competition long tail keywords using Google keyword planner.
‘Black cardamom side effects’, ‘Healing properties of cardamom’, ‘Eating elaichi during pregnancy’ are the various Long Tail Keywords which we can easily find out using Keyword Planner.
Low competition keywords will definitely help you to get in the search results, but how does it affect the earning of your blog?
If you are using monthly searches between 1000-2000 times keeping your competition low then you will get a handful of visitors which may contribute to your blog earning.
You will not get many visitors if you are using very low competitive keywords below 100. As there are not many people searching for the term and hence low traffic.
If you are blogging to earn some dime then choose your keywords very wisely. Low competition keywords with a suggested bid or Cost Per Click (CPC) between 2$-3$ are ideal to earn effectively.
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A KEYWORD PLANNER WRAP UP
Adwords keyword planner tool is definitely one of the best keyword research tools if you can use it very efficiently. It will be easier for you to get the long tail keywords from other free long tail tools and you can check for the search volume and suggested bid from google adwords tool.
Paid keyword tools definitely give the valuable results. But as a newbie, if you do not want paid version then adwords keyword planning tool is the best option.
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