12 Fundamentals of SEO Ranking Factors to be Clear on



If you google for online marketing seo services or any search engine optimization firm, you will see that there are many expert seo company(ies). The experienced google seo consultants will provide you with effective seo services. We can also learn to be an SEO expert in due time and but at first, we need to start with some basic search engine optimization techniques.

Here are 12 SEO ranking factors which are useful SEO for bloggers and SEO for beginners.

seo ranking factors



Search Engine Optimization is the process which determines the ranking and visibility of our site in search engines.

The higher the site is optimized for given keywords, higher are the chances of getting good ranking in search engines and hence it draws more visitors. Blogging without any visitor is really painful. I know & it is obvious that all successful bloggers will start with zero on day 1 🙂

But what can we do now? The answer is proper to search engine optimization technique.

When you search for a particular question or subject do you ever go beyond the 1st page of Google?

I am sure the answer is NO. In fact 99% of the users tend to click only on the sites which are displayed on the first pages of search engines. Getting visitors from search engines is known as Organic Traffic which contributes 70% of visitors to any particular website or webpage.

seo ranking factors



What are the factors which affect SEO?

Well, there are about 200 factors which Google takes into account for ranking a post. But to name a few it is the backlinkskeyword density, fresh content, crawling of bots. 


The first seo ranking factor is having enough backlinks. Backlinks are really important for your site ranking. Backlinks define your page and domain authority. Acquire as many backlinks you can to get posts ranked in search engines.

seo ranking factors

Some of the easy ways to get back-links are:



Keyword density helps us to rank our site for particular SEO phrases. seo ranking factors
Though keyword density does not matter as much as it used to be. But proper placements of keywords are very much necessary to rank our posts. You can find more about using proper Keyword Density here.



Site speed is one of the factors which matters. If your loading time is huge then probably you are lagging behind a number of sites in your niche. Loading speed also matters to retain your users as they will probably leave your page if it takes too long to load. 



You can test your website speed at Website speed test,  SEO site checkupWebPage Test.

Tip: The first step to decreasing site loading time is to use compressed images on your post which you make your web page reasonably lighter.



Including the keyword in URL’s is a vital step to search engine optimization technique.  A user always checks the URL keywords before clicking on the links.

seo ranking factors

You can read the Ideal setup of focus keyword by Yoast SEO plugin. This plugin will help you to put your keywords in proper places of your post.

Google likes URL with hyphen separators. If you write your URL keywords at a full stretch then it will hinder the readability of your users.

NOTE: Single URL to a content is always way ahead of multiple URL’s pointing to the same content. If you have developed any multiple links to your content then learn to avoid the canonical issue ( Just wanted to put a bit of advanced SEO :))



seo ranking factors

We are at a stage where people surf the internet from all the medium’s possible. It is not only the desktop which contributes to the highest percentage of viewers. All the trendy technical devices contribute equally in terms of usage. It is very necessary for your site to be compatible with mobile, tab, desktop, and any other gadgets.



Check how Social shares matter for search engine rankings.

Your social profile may itself rank in search engines. Social media these days plays a vital role as a 2/3rd population is using social networks regularly. If you write content which people will like, share re-tweet, Re-pin then it is likely for your profile to rank in search engines.

search engine optimization tips

Check the example below.

The Pinterest profile is itself ranking in the 1st position of the google search for ‘Birthday decoration ideas’. 

search engine optimization tips



Page and Domain authority is a concept of MOZ rank and it a logarithmic scale score on a hundred point. You can check your sites page and domain authority in Check Page Rank.

search engine optimization tips

Domain authority is the power of your domain as a whole and Page authority is the power of a single page on your site. Usually, your site homepage has the highest page authority as people tend to link on homepage usually. 


You can also affect the SEO in such a way that it starts decreasing your value in search engines. Your page rank may deteriorate sufficiently if you are not paying attention to some of the basic factors.


Keyword stuffing is a good search engine optimization technique but if it is over-done it will affect the SEO negatively. Keyword density if done right then it is the strongest point for ranking but keyword stuffing including phrases with a list of words irrelevant to the content will give poor user experience as well as poor visibility of site to search engines.

search engine optimization tips

Example: We sell wooden fence with lovely wooden decorations in wooden panels and wooden structures for wooden houses. Enough of wooden now!



Any standard website is likely to have not more than 3 ads on a page. You can surely set your ads to earn more or to show relevant ads but do not make your site fussy with ads. The sites which use many ads where the content itself is so hard to find is a definite sign of negative SEO.

search engine optimization tips

I have checked out many pages where you can not even find the next button in a slideshow post. So what will your users do then? Simply leave your page and never visit again. 



We our-self only create duplicate contents by various method. Check how duplicate content is formed and how to avoid them using re-direction, canonical url. When we create multiple duplicate contents for our particular blog posts then search engine gets confused, which to rank better and ultimately settles for the lowered page rankings of our original post. search engine optimization tips You should select ‘preferred domain in search console’ to tell search engine whether to use www before your domain name. 


Spamming will lead you nowhere and will affect the SEO considerably. Do not put your links on every site you visit or put your links with automated software in hope for more traffic to your site. search engine optimization tips
Do not use paid links as most of them are spam links. Buying of links will not make Google rank your pages. Never buy links as Paid links are detectable and you can be penalized if you are using such.



Today is an age of excellent contents so if you start writing below average contents then that will also penalize your rankings. This is also termed as ‘thin content’ by Google Panda update in 2011 and was penalized in rankings and search visibility as they were similar to spam contents and does not contribute any valuable information to its users.

search engine optimization tips

Write user engaging content and help your users to solve their problems. Why should anyone visit your site if you are not solving their queries?


Having no blogging goals and not knowing what the next steps should be will lead your blog nowhere.

There is EVERYTHING on the internet, but you need to have a proper direction to establish your blog.

I got my Blogging Goals and a definite focus from Scrivs and his community of Billionaire Blog Club. I really do not understand how can someone be available 24*7 answering to all member queries.

BBC has everything you can ever need in a blogging journey. Starting from SEO, wordpress, google analytics to Pinterest marketing, course creation, email marketing.

No that does not mean you have to take this course to have blogging success.

Just take any courses you feel like. Or else you can also learn on your own but that will be a bit slow paced just like me on the 1st year of blogging.

If you want to get a bird’s eye view of everything you need to learn to build a successful blog then join the free 12-Day Blogging Bootcamp ~  Scrivs

Start the Free 12 Day Blogging Bootcamp   


Your web page rank depends both on positive and negative factors.

Optimizing your site to rank well in search engines for a particular keyword can be rewarding. But if you stuff keywords more than required then it will have a negative effect as well.

Always be sure that your site is crawl-able before applying to any other SEO methods.

Focus on building trust with your visitors. Always provide quality content. Even if you rank higher in search engines by proper search engine optimization techniques then also you will not succeed as a blogger( a hard truth) if you cannot provide a user-friendly experience.

This post contains affiliate links. If you are buying anything then I would receive a small amount of commission without you being extra charged. 



  1. Such awesome information. Thank you so much for sharing!

  2. Very useful post thank you ?

  3. I was just wondering about this. Thanks for explaining about backlinks!

  4. THIS IS AMAZING INFORMATION! Thanks so much! I’ve learned a ton and your graphics are absolutely adorable!

  5. This was really great advice. Exactly what we need to boost our blog posts and traffic to the next level. Thank you!

  6. I got some great information from this and further reading that I am following up on now. I never thought to check my theme for http requests. I just assumed it would be fine. Great post!

  7. Such a great resource! Thanks for sharing, I’m bookmarking for later so I can go through and make notes.

  8. Such helpful info! Thanks for breaking it down ?. I’m saving this for later so I can really dive in!

  9. Wow, that’s some good information, thank you!

  10. Really great advice! I’m wondering how much time it takes for Google to start really sending people to a site. But depend on amount of content, backlinks, etc, which take time. I’m trying really hard to properly SEO each article, so we’ll see!

    • If your site is new it may take 6-7 months before google starts sending you 100 of people daily. But before that you need to be sure you are doing your On page and off page seo correctly.

  11. I didn’t know that. I’il put it on my site right away.

  12. I was lucky that I came across this post. It has all the information that I need for growing my blog. Thank you for sharing this helpful tips.

  13. Thank you Moumita. I have been searching this kind of information from so many days. I like it very much. it is so helpful to the people like me. Keep rocking!

  14. Awesome seo tips for boosting rankings.. I will put these tips to use.

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