Hey, busy bloggers looking up for some SEO tips?
Well, there are hundreds of seo methods which Google takes into account while ranking up a web page. Website optimization for search engines does not depend on only a single factor which can be said as the most important point for SEO.
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SO WHERE SHOULD AN ABSOLUTE BEGINNER START WITH SEO?
Understanding search engine optimization involves various techniques as On-page SEO, Off-page Seo, online-offline SEOs and many more; so a newbie should not get baffled up with so many approaches.
Okay, so how to optimize a website for search engines?
1. CREATE A XML SITEMAP
A sitemap is a file containing the URL’s of your site. It is a communication between your website content and the search engines as Google, Bing, and others. As a starter, you must be very excited to get your blog posts indexed in search engines.
Submitting sitemap ensures search bots to crawl to your pages.
Extra Tip: Google bots love to jump from one page to another so always provide them the right pathway to other posts by building strong internal link structure.
What comes to your mind first when you hear the word keyword? If I say it is a website about cats what you will think of? Cute cats, ferocious cats?
Well, these are the keywords which may come to users mind and you need to include those right keywords in your posts. Even without the help of any keyword research tools, you can write a cool post thinking as what user can think of.
Think about what the user going to type and include those words-Matt Cutts
3. THE KEYWORD DENSITY
Keyword density is really an important factor for ranking.
An ideal keyword density would be between 1.5-2.5%. I highly recommend using Yoast plugin for WordPress. This plugin provides a content analysis for each post which will automatically give you the keyword density for the targeted keyword used in the post.
But do not intentionally push the targeted keyword in the post which may lead to keyword spamming and ultimately back-fire the SEO process.
4. THE SNIPPET
The snippet is as important as the Title of the post.
It is the Meta description of the post which is visible in the search engines. So can you understand how crucial it is?
80-90% readers actually read the snippet to get a summary of the post.
Once again I would encourage you to install the Yoast plugin which is FREE. Here you can easily edit the Meta description using the snippet editor.
Do not let the search engine pick up any descriptions on their wish. You can write separate attractive descriptions as a snippet which is shown in search results to make it more clickable.
5. WEBSITE SPEED
Well, this might be a tricky one for a newbie to understand that how can site speed be related to SEO?
But it does affect SEO (and that too very badly).
You can check it here what Matt Cutts says about site speed and ranking.
Site speed also affects user experience widely. Would you wait 10 seconds for a site to load? I guess that is irritating. Most of the user will hardly wait 2-3 seconds for a complete site load.
Site speed majorly depends on good web hosting, blog theme, compressed Js and CSS files and many more.
You can alter htacess files, header-footer PHP files if you are a bit comfortable with coding.
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